Lemonade Day Encourages Entrepreneurship Among Albuquerque Youth

Apr 06, 2017
Online Student Registration is Now Open

Online Student Registration is Now Open   


The Rio Grande Educational Collaborative (RGEC), a non-profit organization dedicated to providing resources and opportunities to support the social and academic dreams of children, their families, and communities, is partnering with local businesses to host Albuquerque’s third annual Lemonade Day on Saturday, May 6.


Lemonade Day is a community-wide program that is part of a national initiative that started in Houston 10 years ago. It’s dedicated to teaching youth how to start, own, and operate their own business through the simple and time-honored act of building and running a lemonade stand.


On Lemonade Day, students will set up their stands at various sites in Albuquerque, including Old Town Plaza and Nusenda Credit Union locations, and compete to attract the interest of customers with their unique lemonade recipes and business operation models. 


Founded in Houston 10 years ago, Lemonade Day is a national program that has expanded to 200,000 participants from more than 40 cities in the United States. Altogether, more than one million youth worldwide in three countries participate.  


With Albuquerque’s involvement and momentum in becoming a hub for entrepreneurs, the Rio Grande Educational Collaborative brought Lemonade Day to Albuquerque in 2015 to help encourage entrepreneurship among students. 


That year, the project was implemented in five elementary schools’ before- and after-school programs. In 2016, the program grew exponentially to 15 elementary schools, impacting more than 500 youth.


“The Rio Grande Educational Collaborative is proud to host this phenomenal program in our state and local community for the third year,”
said Peter Sanchez, CEO of the Atrisco Companies and RGEC.  “The seed of business ownership will be planted in hundreds of children as a result of this year’s Lemonade Day program.”


By teaching key analytical skills, financial literacy, and decision making, this event fosters self-esteem and new mindsets that can propel youth to success,” said Shana Runck, Nusenda’s AVP of Community Relations and Financial Capability. “This initiative to help youth become future business leaders and financially-savvy citizens aligns strongly with our mission.”


In addition to participating in the event, registered students also receive a mentor guide and entrepreneurial workbook to assist them in jumpstarting their lemonade business. Created in partnerships with Junior Achievement and Search Institute, the workbooks outline how to set business goals, create a budget, find an investor, choose a site location, create an advertising plan, build a lemonade stand, learn banking skills, and analyze the business results.


RGEC also incorporates Lemonade Day into its afterschool program at select Albuquerque and Belen schools. 


RGEC has opened this year’s registration for youth in kindergarten through eighth grade to participate in this year’s Lemonade Day. While Lemonade Day curriculum is taught within RGEC’s afterschool programs, parents or guardians who want to learn more can also obtain workbooks from RGEC to do the program independently with their child. 


Albuquerque’s Lemonade Day is sponsored by a variety of local businesses, including Nusenda Credit Union, New Mexico Mutual, Dion’s, Wells Fargo, the City of Albuquerque, and First Convenience Bank.


Nusenda Credit Union locations that will host lemonade stands on May 6 are: Ladera, Montgomery, North Valley, and South Valley branches. For addresses and maps, please visit www.nusenda.org/locations.


For more information about the Rio Grande Educational Collaborative, please visit www.rgec.org.  

Rewarding those we serve.

Nusenda Credit Union. The Power of WE®.



Learn more