Lemonade Day Encourages Entrepreneurship Among Albuquerque Youth

Apr 15, 2019
Online student registration is now open

Nusenda Credit Union is once again partnering with The Rio Grande Educational Collaborative (RGEC), a non-profit organization dedicated to providing resources and opportunities to support the social and academic dreams of children, their families, and communities, to host Albuquerque’s fifth annual Lemonade Day on Saturday, May 4.


Started in Houston in 2007, Lemonade Day leads events across the country. Now, it serves more than 1 million youth nationwide. It’s dedicated to teaching kids in grades K-8 how to start, own, and operate their own business through the simple and time-honored act of building and running a lemonade stand. 


Through May 4, participants will learn a four-part curriculum: setting a goal, making a plan, working the plan, and achieving their dreams. On Lemonade Day, students will set up their stands at various sites in Albuquerque, including Old Town Plaza and Nusenda Credit Union’s Cottonwood, Ladera, Montgomery, South Valley, and Uptown locations. There, they’ll compete to attract the interest of customers with their unique lemonade recipes and business operation models.  


The organization encourages young people to spend some of their profit as a reward for hard work, but also to put some in savings, and also share some by donating in the community that supported their efforts.


With Albuquerque’s involvement and momentum in becoming a hub for entrepreneurs, the Rio Grande Educational Collaborative brought Lemonade Day to Albuquerque in 2015 to help encourage entrepreneurship among students. That year, the project was implemented in five elementary schools’ before- and after-school programs. In 2018, there were 853 total participants running 80 lemonade stands citywide. 


“The Rio Grande Educational Collaborative is proud to host this phenomenal program in our state and local community,” 
said Peter Sanchez, CEO of the Atrisco Companies and RGEC.  “The seed of business ownership will be planted in hundreds of children as a result of this year’s Lemonade Day program.”


“By teaching key analytical skills, financial literacy, and decision making, this event fosters self-esteem and new mindsets that can propel youth to success,” 
said Nusenda Credit Union Chief Community Engagement Officer Robin Brulé. “This initiative to help youth become future business leaders and financially-savvy citizens aligns strongly with our mission.”


In addition to participating in the event, registered students also receive a mentor guide and entrepreneurial workbook to assist them in jumpstarting their lemonade business. Created in partnerships with Junior Achievement and Search Institute, the workbooks outline how to set business goals, create a budget, find an investor, choose a site location, create an advertising plan, build a lemonade stand, learn banking skills, and analyze the business results.


While Lemonade Day curriculum is taught within RGEC’s after-school programs, parents or guardians who want to learn more can also obtain workbooks from RGEC to do the program independently with their child. RGEC also incorporates Lemonade Day into its after-school program at select Albuquerque and Belen schools.  


Those wanting more information or to register can visit  lemonadeday.org/albuquerque for details.


Albuquerque’s Lemonade Day is sponsored by a variety of local businesses, including Nusenda Credit Union, New Mexico Mutual, Dion’s, Wells Fargo, the City of Albuquerque, The Loan Fund, and First Convenience Bank.


For more information about the Rio Grande Educational Collaborative, please visit www.rgec.org.

Rewarding those we serve.

Nusenda Credit Union. The Power of WE®.



Learn more