For Immediate Release
June 2, 2025
LAS CRUCES, N.M. – On June 2, New Mexico State Athletics officially announced a five-year partnership with Nusenda Credit Union, a local financial institution with more than 30 branches throughout New Mexico and West Texas.
As part of the agreement, Nusenda’s logo will appear on the football field at Aggie Memorial Stadium starting in the 2025 season. Fans can see the updated field during the Aggies’ home opener against Bryant on August 30.
“We’re incredibly grateful to Nusenda and to our multimedia rights partner, Van Wagner, for helping bring this important partnership to life,” said Dr. Amber Burdge, Acting Director of Athletics at NM State. “This five-year agreement comes at a pivotal time as we continue to build momentum around student-athlete support, facility enhancement, and community engagement. Having Nusenda’s presence on the field at Aggie Memorial Stadium reflects not only their commitment to NM State, but also the shared values that drive our vision forward.”
Nusenda’s logo will be the first corporate sponsor logo to appear on the football field in the stadium’s history.
“Nusenda has been a proud supporter of NMSU for years, and we’re pleased to continue growing our partnership,” said Nusenda President & CEO Michelle Dearholt. “This collaboration reflects our deep commitment to NMSU’s continued success and to creating a strong future for the university and community we proudly serve.”
Nusenda’s goal is to create innovative partnerships that support the NMSU community and extend well beyond Memorial Stadium. The credit union began its partnership with the NMSU Foundation in 2021 through a $3 million dollar major gift to launch the Nusenda Center for Financial Capability and FinTech Lab at Arrowhead Center, providing students and entrepreneurs with personalized financial coaching, peer-led education, innovative tools, and startup resources that strengthen financial confidence and foster long-term success. Because of our longstanding partnership, Nusenda is helping Aggies build brighter futures by removing financial barriers and supporting bold ideas.
“Nusenda’s commitment to support our athletic endeavors by sponsoring the football field reaffirms its invaluable role as NMSU’s partner,” said NMSU President Dr. Valerio Ferme. “We are excited to strengthen this relationship and are thankful that Nusenda continues to see us as an integral part of their business and collaboration strategies.”
About Nusenda Credit Union
Nusenda Credit Union is New Mexico’s largest locally owned and operated credit union with nearly 300,000 members and more than 900 employees. It has more than 30 branches throughout New Mexico and West Texas, serving the communities of Albuquerque, Rio Rancho, Santa Fe, Taos, Valencia County, Socorro, Deming, Las Cruces, and El Paso. There are hundreds of ways to join the credit union. Connect with Nusenda Credit Union at www.nusenda.org; Facebook @NusendaCU; Twitter @NusendaCU; and LinkedIn: https://www.linkedin.com/company/nusenda-credit-union.
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Media Contact: Eric Harrison, (505) 610-0419 or [email protected]
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