August 20, 2025 - For Immediate Release
El Paso, TX – Nusenda Credit Union was proud to celebrate the grand opening of its newest branch in Eastlake, one of El Paso’s fastest-growing areas. The event, held on Saturday, August 16, reflected the credit union’s ongoing expansion and continued commitment to supporting the financial well-being of individuals, families, and businesses in West Texas.
The Eastlake branch, located at 12320 Eastlake Blvd, Suite #106, reflects Nusenda’s promise to deliver financial services rooted in accessibility, innovation, and community impact. The celebration followed the branch’s initial opening in June and included local vendors, a ribbon-cutting ceremony, and activities designed to engage local residents and highlight the credit union’s people-first approach.
“As our fifth location in El Paso, this branch represents more than just a new location for us — it’s a long-term investment in the future of El Paso” said Michelle Dearholt, CEO and President of Nusenda Credit Union. “We are proud to be growing with the community and committed to being a trusted financial partner for members and their families, providing the services and resources they need to improve their financial future.”
With the opening of Eastlake, Nusenda continues to expand its presence in West Texas, offering area residents a better banking experience, including lower fees, stronger member support, and meaningful community investment. Nusenda’s expansion into El Paso also includes the recent addition of Shawn Ollis as Market President for El Paso and Southern New Mexico. Based in El Paso, Ollis brings decades of leadership experience and will help guide Nusenda’s strategy, partnerships, and member engagement across the region. The new branch is staffed by a team of eight local employees dedicated to delivering the credit union’s best-in-class personalized service and financial expertise.
From competitive checking and savings accounts to small business solutions and community lending programs, Nusenda aims to make a difference in every life - one member, one neighborhood at a time. Learn more about the Nusenda difference at Nusenda.org.
###
About Nusenda Credit Union
Nusenda Credit Union is New Mexico’s largest locally owned and operated credit union with over 280,000 members and more than 900 employees. It has more than 30 branches throughout New Mexico and West Texas, serving the communities of Albuquerque, Rio Rancho, Santa Fe, Taos, Valencia County, Socorro, Deming, Las Cruces, and El Paso. There are hundreds of ways to join the credit union. Connect with Nusenda Credit Union at www.nusenda.org; Facebook @NusendaCU; Twitter @NusendaCU; and LinkedIn: https://www.linkedin.com/company/nusenda-credit-union.
Insured by NCUA | Equal Opportunity Lender
Media Contact: Eric Harrison, (505) 610-0419 or [email protected]